SEO can get tricky and certain things that seem like they will help your rankings will actually hurt them. If you want to get free targeted traffic to your site then you must understand SEO. As an internet marketer, you must seriously consider getting high rankings so people can find your site when they do their searches. In fact, some marketers have become very wealthy by focusing on SEO as their main way of getting traffic to their landing pages. With the knowledge that you will get more traffic the higher you rank on the first page should be enough of a reason to learn SEO. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.
Slow to Load Website
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash is impressive to the people who visit your site, but search engines aren’t able to recognize it so it the bots won’t be able to crawl your site.
Search engine spiders are looking for content and they’ll go elsewhere if they don’t find any. This is the only way to rank high. Flash makes your website look good, so if you don’t want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The search engines will place you higher the more content you have. Don’t make the mistake of stealing the content from other websites, it’s not ethical. Copying content that belongs to someone else won’t take you anywhere. While nobody may notice at first, people will soon recognize that you’ve stolen the content you’re using. The main reason you don’t want to do this is because search engines are smarter these days and they can easily pick out content that’s been copied. Your site will stick in the filter that’s reserved for double content and that will not rank you very high. This is why it’s important to use content that both visitors and the search engines will like.
You must build links in order to stay competitive but getting too many at once will alert Google that you are a possible spammer and they will penalize your site. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. These spam tactics do not work anymore. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. So if you don’t want your site to disappear from the search engines, build links naturally but consistently.
Above all, your SEO should focus on ethics. There exist quite a few webmasters who don’t know that they’re hurting their chances for success by making these mistakes. If you just fill your site with various keywords, it will look like it’s a spam site. It’s also important never to use content you’ve copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. So, if you are going to go about SEO on your own, or you’re in the market to hire someone to do it, the best SEO practices are the only ones to use.